The difficulty in PopCap games ranges from high ( Zuma) to low ( Peggle). All of our games bear witness to this attention to detail, whether it’s the throbbing beats of Zuma or the wonderful ‘Ode to Joy’ strain when you hit that last orange peg on a level of Peggle. For me personally, I am willing to admit that I sometimes play Bejeweled just to hear that wonderful ‘clink’ as the gems fall and get matched…it’s such a perfect sound effect. PopCap has a dedicated director on the studio side for audio and we are meticulous in making sure that sound effects and music are perfect. Sound is a hugely important piece of the overall gaming experience and one that is unfortunately often overlooked. How important is sound design in creating a hit game? PopCap games always have excellent sound effects. We saw some amazing results from Bejeweled Twist for the Nintendo DS and have some very exciting plans for these machines over the next 12 months. PopCap has also been delivering games to consoles and dedicated handheld gaming systems since the days of the original Xbox. We have been investing heavily in mobile development since 2007 are seeing huge growth with our mobile games as smartphones and tablets continue to rack up massive gains in installed base. Mobile has been an important part of PopCap’s business for many years – it represents around 25%+ of our revenue. How important are the console and smartphone markets in PopCap’s overall business strategy? Yet we are seeing an increasing number of console and smartphone games from you guys as well. PopCap started out making PC and browser-based games, and they still make up the majority of your company’s output.
I work closely with our mobile studio on setting our product roadmap and getting those products to market.
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